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Scaling Davis Fences with a Full-Funnel Marketing Strategy

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The Challenge

Davis Fences came to us with one clear goal: scale up. Although their workmanship and reputation were solid, they were struggling to:

  • Consistently attract new, high-quality leads
  • Compete with larger players in a saturated fencing market
  • Increase local brand awareness and online visibility
  • Turn site traffic into real, profitable conversions


They needed more than just traffic—they needed the right kind of traffic that would convert into booked jobs and long-term growth.

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 The Strategy

We implemented a full-funnel digital marketing plan focused on scaling reach, improving lead quality, and building long-term visibility.

  • SEO & Strategy Support

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    • Audited and restructured the site to target high-intent keywords like “fence installation [city]” and “custom wood fencing.”
    • Created optimized service pages and localized content to rank across multiple service areas
    • Increased keyword rankings in the Top 10 and Top 3 categories, driving organic visibility

  • Google Ads

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    • Launched high-performing Google Search campaigns with tight geographic targeting and service-based keywords
    • Focused on conversion intent: “fence contractors near me,” “cedar fence install,” etc.
    • Maintained an impressive $2.88 cost per conversion, with over 2,770 conversions at just a fraction of industry average cost

  • Google Business Profile & Local SEO

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    • Optimized Davis Fences' Google Business Profile with rich photos, service area targeting, and keyword-optimized descriptions
    • Implemented a review generation strategy that improved local rankings and trust signals
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The Results

This wasn’t just about building a landscaping company—it was about building a lead generation machine. With the right marketing system in place, Monarch Landscaping has grown into a reliable and scalable brand that consistently attracts high-quality clients without relying on door-to-door marketing or referrals.


  • $500K+ in annual revenue within a few seasons
  • 300+ inbound leads/year (majority from SEO and Google Maps)
  • Top 3 rankings for 15+ high-value keywords in the Hamilton area
  • 75+ Google reviews with a 5-star average
  • Average project size tripled, growing from $5K to $15K+
  • 3–5 weeks booked out in advance during peak season
  • One full-time crew operating independently of the owner



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The Results

This transformation wasn’t just about running ads—it was about building a system that attracts, nurtures, and converts leads on autopilot. For Davis Fences, the results speak for themselves: more leads, higher visibility, and a stronger foothold in their service region. From invisible to undeniable—Davis Fences saw measurable growth across all key performance indicators:


  • 177K impressions and 12.4K clicks in under 6 months via Google Ads
  • 2,770+ conversions at just $2.88 each, significantly lowering cost per lead
  • Organic traffic rose to over 200 monthly visits, with historical peaks near 800+
  • 355+ keywords ranking, including dozens in the top 10 positions
  • Sustained visibility in a highly competitive market, capturing more market share season after season
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Thinking of Scaling Your Trade Business?

If you’re a service-based business looking to generate consistent, high-quality leads without burning your budget, let’s talk. We help blue-collar brands succeed online through proven marketing strategies that drive conversions.

Let’s talk about your project!

Fill in the form or call to set up a meeting at  905-870-3913