Startup to 500k: Scaling Monarch Landscaping with Smart Marketing

A light bulb with puzzle pieces coming out of it.

The Challenge

When Monarch Landscaping launched, they faced the same obstacles many trades businesses do:

  • Low visibility in local search
  • Heavy competition from established contractors
  • Seasonal slowdowns and lead unpredictability
  • No structured inbound marketing funnel
  • Reliance on referrals and word-of-mouth

As both a landscaper and a marketer, I knew the answer wasn’t to work harder—it was to market smarter. We needed to show up where homeowners were already looking: online.

A magnifying glass is looking at a bar graph.

 The Strategy

I built a full-stack digital marketing system designed to generate leads, build local authority, and drive consistent growth—without relying solely on referrals or manual hustle.

Website & SEO

  • Designed and developed an SEO-optimized website targeting local, high-intent search terms (e.g., landscaping Hamilton, interlock patios near me).
  • Created dedicated service pages for decks, fences, sod, interlock, and more—each optimized to rank and convert.
  • Implemented schema markup and clear calls to action across the site.

Monarch Landscaping Website

Google Business Profile Optimization

  • Fully optimized Monarch’s Google Business Profile with keywords, geo-targeting, photos, and weekly updates.
  • Collected and promoted over 75+ 5-star reviews.
  • Achieved top 3 rankings in the local map pack for key service keywords.

Social Media & Content

  • Designed and developed an SEO-optimized website targeting local, high-intent search terms (e.g., landscaping Hamilton, interlock patios near me).
  • Created dedicated service pages for decks, fences, sod, interlock, and more—each optimized to rank and convert.
  • Implemented schema markup and clear calls to action across the site.

Monarch Landscaping Instagram

Targeted Google Ads

  • Ran seasonal PPC campaigns for high-converting services (patios, fences, sod).
  • Maintained a low cost per lead by tightly targeting location and intent.

Sales Process & Lead Management

  • Created branded quote templates for a polished customer experience.
  • Implemented lead tracking from inquiry to sale to improve close rates and follow-up.

A bar graph with three stars on top of it.

The Results

This wasn’t just about building a landscaping company—it was about building a lead generation machine. With the right marketing system in place, Monarch Landscaping grew into a reliable, scalable brand that consistently attracts high-quality clients without relying on door knocking or referrals.


  • $500K+ in annual revenue within a few seasons
  • 300+ inbound leads/year (majority from SEO and Google Maps)
  • Top 3 rankings for 15+ high-value keywords in the Hamilton area
  • 75+ Google reviews with a 5-star average
  • Average project size tripled, growing from $5K to $15K+
  • 3–5 weeks booked out in advance during peak season
  • One full-time crew operating independently of the owner




A computer screen shows a graph of a company 's stock price.
A bar graph with three stars on top of it.

The Results

This wasn’t just about building a landscaping company—it was about building a lead generation machine. With the right marketing system in place, Monarch Landscaping has grown into a reliable and scalable brand that consistently attracts high-quality clients without relying on door-to-door marketing or referrals.


  • $500K+ in annual revenue within a few seasons
  • 300+ inbound leads/year (majority from SEO and Google Maps)
  • Top 3 rankings for 15+ high-value keywords in the Hamilton area
  • 75+ Google reviews with a 5-star average
  • Average project size tripled, growing from $5K to $15K+
  • 3–5 weeks booked out in advance during peak season
  • One full-time crew operating independently of the owner
A computer screen shows a graph of a company 's stock price.

Ready To Grow Your Service Business?

If you're a contractor, landscaper, or home service pro looking to grow beyond word-of-mouth, let's talk.

Let’s build a business that works—even when you’re not.

Let’s talk about your project!

Fill in the form or call to set up a meeting at  905-870-3913